![]() For example, iPartment, a social network popular among young Chinese women, offers a variation where users can grow flowers and gift bouquets. In addition, the addictive game mechanics have been copied over and over again, set to different themes. In China, litters of copycats have since arisen, including Sunshine Farm, Happy Farmer, Happy Fishpond, and Happy Pig Farm. myFarm, the first Facebook farm game, was launched November 2008 after Happy Farm but was conceived independently of Happy Farm, claimed Tom Hansen, President of take(5)social, the developer of myFarm. “A Japanese farm console game inspired us.” Game development was finished in May 2008 with testing until July, followed by a launch in late 2008. “Happy Farm is most definitely the first SNS farming game in the world,” said Season Xu, co-founder and chief operating officer of Five Minutes. While many see China as a copycat country, social farm games may be a good example of home-grown innovation. “Tencent makes more money in one quarter than Facebook might in all of 2009,” commented Benjamin Joffe, CEO of Plus8Star, a Beijing-based consultancy that authors an annual Inside Tencent report. ![]() This vast platform generated $421.3 million revenue in Q2. QQ’s active accounts actually exceed the 338 million total internet users measured by the China Internet Network Information Center (CNNIC). In its Q2 earnings announcement (pdf), Tencent announced that its QQ instant messaging platform reached 990 million registered users, 448 million active users (including individuals with multiple active accounts), and over 40 million Web users purchasing virtual goods and premium services. These numbers look possible in the context of Tencent’s overall user metrics. MetaBeat will bring together metaverse thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 3-4 in San Francisco, CA. No metrics on QQ Farm’s adoption have been released, but unconfirmed rumors have been swirling in the Chinese blogosphere and media about a self-imposed rate limit of two million new signups per day (but perhaps waived for active QQ accounts) and total registered users of 100 million, which would imply 25 million to 40 million DAU for QQ Farm alone if these rumors are true, higher than BloggerInsight’s estimates. based Zynga’s successful Farmville ( launched June 2009) currently generates about 23 million DAU on Facebook, and Slashkey’s second place FarmTown game generates 5.6 million DAU. (Tencent declined to comment on these estimates, and Five Minutes would only confirm the 23 million DAU across all platforms.) For comparison purposes to the U.S. While Kaixin001 doesn’t release metrics on its own applications, Shanghai-based consulting firm BloggerInsight estimates that total social farm games have at least 28 million to 30 million DAU, including a conservative estimate of 7 million DAU for Kaixin001 and 15-17 million DAU for QQ’s new entry. ![]() ![]() After Happy Farm’s late 2008 launch on RenRen, social network Kaixin001 copied it and other popular social games which powered Kaixin001’s network growth to 40-plus million total users (mid July 2009). The May launch and 2H 2009 adoption of QQ Farm - a version of China’s already popular Happy Farm game built to run on Tencent’s estimated 228 million active-user QZone platform - may very well have transformed China into the leading country of online farmers.Īccording to Five Minutes, Shanghai-based game developer of the first and largest social farm game, Happy Farm has now surpassed 23 million daily active users (DAU) across QZone, RenRen, and 51.com.The DAU count is the total number of users who log in during a 24-hour period. Social farm games now dominate all major Chinese social networking sites - RenRen (formerly Xiaonei), Kaixin001, 51.com, and QQ’s QZone. Register today.Ī new agrarian revolution has occured in China, but only in the virtual worlds of social games. Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. ![]()
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